Google AdSense evaluates new publisher domains through an automated machine learning review pipeline backed by human quality raters. Meeting these five foundational criteria ensures swift approval:
1. The Five Essential Legal Pages
- Privacy Policy: Explicitly disclosing Google AdSense, DoubleClick DART cookies, and GDPR/CCPA data options.
- About Us: Detailing company ownership, team mission, and editorial independence.
- Contact Us: Clear communication channels with a working email address and inquiry form.
- Terms of Service: Clear liability disclaimers and user terms.
- Disclaimer: Declaring third-party trademark independence.
2. Valuable Inventory and Content Architecture
Ensure your website provides unique, original utility or educational value. Single-page tools must be supported by comprehensive technical documentation, architectural guides, and clean navigation menus to demonstrate substantial content inventory.